Thursday, February 26, 2009

Book lovers set for treat as publishers go on promotion spree



New Delhi, Feb 26 (PTI) Two leading publishing houses of the country have come forward with their own ways to promote writings of prominent authors and also inculcate reading habits.

For all those waiting to unearth a mystery or thriller classic in a book-store maze, HarperCollins India is offering a Chills and Thrills Festival '09 that will promote writings of thriller specialists Agatha Christie and Sydney Sheldon, Sam Bourne, Michael Crichton, Jack Higgins, Alistair MacLean, and military writer Mukul Deva among others.

"Readers can walk in their preferred bookstore and find their favourite author in the chills and thrills section in the store. They can take with them memorabilia along with copies of their favourite author," a HarperCollins release said.

"The festival will be packed with large doses of mystery, detective fiction, whodunits, crime and war thrillers," it said.

The publication house is also holding online contests and organising schedule book readings by Mukul Deva on his books "Salim Must Die" and "Lashkar" in several cities.

On the other hand, Penguin Books India is organising a special promotion of its range of books throughout the year. PTI

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